Natural materials are on trend for 2020, positioning the hardwood category for steady growth this year—in spite of pressure felt from wood-look products.

The natural look and feel of solid wood flooring, paired with the ability to refinish wood floors over a period of time are contributing to an expected global wood flooring market size of $90.46 billion by 2025, according to a Grand View Research report shared by the National Wood Flooring Association (NWFA).

“Our consumers want wood,” said Matt Rosato, director of category, Anderson Tuftex. “We do see LVT continuing to increase, but for the most part, people are still aspiring to wood and they want the real thing and that’s really our customer base.” Read More >