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A New Appreciation for Digital Marketing and Promotion of Flooring

By Danielle Clair Simpson

December 14, 2020

We know that digital marketing and advertising promotions can have a powerful reach and yield favorable results, and in light of the pandemic, retailers—with help from their manufacturer partners—are relying heavily on digital sales and advertising tactics now more than ever to maximize their outreach to consumers.

Shaw, Engineered Floors, Karndean and Mohawk are using a variety of digital strategies to aid their retail partners and reach new customers. Here are their experiences in the digital arena: Read More >