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SURFACES Goes LIVE at The International Surface Event 2019

By Michelle Swayze


February 21, 2019

Four days at The International Surface Event (TISE): SURFACES | StonExpo/Marmomac |TileExpo is just not enough time to see everything, that’s why TISE, in partnership with Floor Covering News Magazine, brought SURFACES Live to the event. Industry interviewer, Nicole Murray, and the TISE film crew criss-crossed the expansive exhibit hall to bring the viewers product introductions, first-hand demonstrations, and everything in between. The
industry watched LIVE as exhibiting brands shared their product innovations, the ingenuity behind their products, and even live demonstrations on camera. Follow this story feed to discover all the amazing content from SURFACES Live at #TISE2019. Please note all videos were produced using 360 view technology allowing the viewer to immerse themselves in the full market experience. Use your mouse to move the video imagery in 360-degree views of the show floor while watching the videos. Businesses can view the videos online, on Facebook, and may also share this content directly with their customers via their business’s social media pages.

One of the big stories in resilient for 2019 was ProGen Rigid Core Vinyl by TARKETT, released in several new designs, embossed registered, and with painted bevels. But more so than the design story is the performance. Watch John Heckman, Senior Marketing Manager with Floor Residential and Paul Cleary with Tarkett Hospitality as they bounce a bowling ball in a LIVE demonstration to prove the strength and durability of their new product line. Who knew a bowling ball bounced?

A product that sets itself apart from all of the other products in the retail stores is SONO, by INHAUS/CLASSEN. Don Cool, Regional Sales Manager, explains how SONO offers unique value points such as PVC free, water proof, and dimensional stability, not moving from minus 40 degrees to 150 degrees.

In the sea of what can sometimes seem like sameness, RASKIN GORILLA FLOORS was excited to present their patented Brooklyn Reserve Williamsburg Collection. This line featured in large panels with 8 SKUs really
shows off the impressive design. CEO, Michael Raskin, discusses a specific 6 x 36, registered embossed, mosaic wood pattern piece and explains that each piece has different types of graining that all follow the grain which enhances the unique look.

Drew Butler, Regional West Coast Sales Manager of AMERICAN BILTRITE walks you through their sample display of newly released products, patterns, and colors for their existing lines. New patterns were released in the Ultra Ceramic Collection. The Marble Jewel comes in three patterns and a variety of sizes and is actually able to be installed in a flush or grouted installation.

INNOVATIONS 4FLOORING is an IT company that helps create innovation for flooring manufacturers and distributors with the goal of assisting them in selling more products. Watch as John Rietveldt, CEO of I4F, explains their newest technology taking over in the US Market, the One Piece Drop Lock System. This easy installation tech decreases installation time by 30-40% over traditional flooring.

Allie Finkell, Executive Vice President, announces an amazing introduction through the HEARTHWOOD brand, Appalachian Spring, coming in at one of their top design price points, available in a sliced, white oak, and is 100% American made from 100% American raw materials. It is especially made to look like reclaimed floors that come from the old textile mills in the Carolinas. The visuals of this collection are one of the signatures of the American OEM company.

ENGINEERED FLOORS’ new backing system called Pure Back is super soft, has no latex, and is ultra-fresh with an anti-microbial backing. This innovative backing system enhances their new Striking Spectrum Collection 1, 2, and 3. The beautiful color combinations, the styling, the soft backing, and the affordable price point make this new collection a must for those retailers watching for their stores. Watch Mike Sanderson, Vice President of Marketing, show you more from their lines.

Today SOUTHWIND CARPET & HARD SURFACES has a whole new look. Not only do they manufacture carpet, but they source hard surface products too. They introduced five new hard surface products at TISE 2019 with looks that are very unique to the market. Listen as Executive Vice President and Chief Marketing Officer, Richard Abramowicz, explains more about why these product lines can make retailers money.

With DIXIE FLOORING, it was not one specific product collection or launch that was most exciting for 2019, but the color story, the style, and the fashion in their Dixie Home, Masland and Fabrica lines. TM Nuckols, President of Dixie Flooring, explains how the Dixie Flooring differentiates their product lines in the marketplace.

MEASURE SQUARE showed a field rep solution where estimators can go on-site, use a laser, measure out a room, then use the technology to capture those spaces, drag and drop their products into the room, and build an estimate. The best part about this solution is the reports where the estimator can produce a signed proposal on-site. Their tech solutions are good for both residential and commercial projects, explains James Wisdom, Vice President of Business Development.

MANNINGTON MILLS celebrated their 104th year of business as they continue to present their product lines at TISE 2019. Zack Zehner, President of Mannington Residential, says “the show has been terrific, extremely busy, with great response to our new products and great momentum going into the year.” Dan Natkin, head of the Mannington Wood Business, takes you through their featured product lines.

COREtec Stone is a new product introduced by US FLOORS. This product looks like a ceramic tile; however, it eliminates a lot of the installation complications. COREtec Stone brings the real ceramic tile look, but in an installation that clicks together like the COREtec lines of the last few years. It’s profile and construction floats over your existing floors, is available in over 40 SKUs, and is available in both high gloss and de-lustered looks. Watch Piet Dossche, President of US Floors, talk more on COREtec product introductions.

CONGOLEUM at TISE 2019 was all about Cleo Home, winner of the 2018 Best of SURFACES Sustainability Award. This product is all about the construction: patented, very eco-forward, domestically sourced and produced, and in combinations that mix things in entirely different ways than any other product in the market. The product starts with a solid core that is digitally printed on. “There really are no limits,” says Kurt Denman, Chief Marketing Officer. “With the digital imaging, you get such subtle nuances to the color that it creates a depth and richness that gives you visuals that you cannot find anywhere else.”

Heading to the soft side of the MOHAWK booth, SURFACES Live talked with Jason Randolph, Senior Product Director. MOHAWK introduced their new SmartStrand ColorMax Collection, the latest innovation in the multi- color category – the hottest, fastest growing segment in the soft floor covering business today. ColorMax offers beautiful, balanced high definition color through the use of multiple yarns in the manufacturing process. Watch the video and discover more differences in their ColorMax demonstration.

Brand new for 2019 is a whole new system from SCHONOX, HPS NORTH AMERICA, perfect for senior living, multi-family, or basically any situation where you have a wood substrate and need to make a complete system of subfloor and then finish your floor on top. HPS Schonox’s new system offers fire and sound rating and speed, doing the entire subfloor in a day. Listen to Doug Young, Executive Vice President, provide specifics to this colorful display while explaining this revolutionary new system.

What is FLOTEX? Flotex Tile by FORBO FLOORING SYSTEMS is a hybrid between a soft textile product mixed with the functionality and the great cleanability of a resilient. It is available in a 10 x 40 plank which allows a floor covering retailer to install it easily. Great for bonus rooms, living rooms, high traffic areas and more. A great feature of this product is it’s cleanability. Watch Tim Donahue, Residential National Sales Manager, demonstrate the water proof and stain proof nature of this product.

The ANDERSON TUFTEX‘s booth was an experience for the flooring senses, from an ombre color palette display of their new Wonderment Collection in Stargazer and Dreamscape, to mixes of hard and soft good displays using the Unleashed Collection. Unleashed is all about the pets with Stain Master Pet Protect: stain resistant, fade resistant, and has a performance feature built into the fiber that repels pet hair. Watch Katie Ford, Director of Brand Strategy, talk more about the Anderson Tuftex mixture of hard and soft goods.

DUCHATEAU released 18 new products at TISE 2019. One of the new products, Golden Eye, has an extraordinary beautiful warm brown with a charred underlay. This product takes 17 hand steps to create the look and finish. These floors are more beautiful as they age because the wood is being naturally enhanced due to the tannins. Every single DuChateau floor is made to order for the customer. SURFACES went Live with Rick Wagner, Vice President of Sales, and Patrick Bewley, Vice President of Marketing sharing more.

DALTILE saw an increase last year in the interest in dark interiors: dark furniture, dark paint, dark cabinets. These trends were the inspiration for their three new product lines, one of which was prominently featured in a sexy, cool display at TISE 2019: Geometric Fusion. Laura Grilli, Lead Product Designer, shares more on their product lines and other trends she is seeing in the industry.

EMSER TILE, utilizing Italian manufacturing processes, was able to develop a high-definition, striking, high-dimension product line in a color variation of trending blue, black, and gray in their NOVA™ Italian Porcelain Collection. Although this was their featured collection, Bob Baldocchi, Chief Marketing Officer, explained that Emser Tile was releasing 40 new collections at TISE 2019.

Jason Sims, Brand Manager with Mohawk, talked about how excited Mohawk is about their brand expansion. Standing in their PERGO space, Jason explained how this showroom at TISE 2019 was ground zero for the launch of their Pergo Extreme Collection, the extension of the Pergo brand for the independent, specialty retailer channel. The product is designed with deeper visuals, deeper protection, and deeper warranties – all coming together to be a game-changer for retail and for the growing LVT market.

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