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As You Recover, Reach for Low-Hanging Fruit

By Lisbeth Calandrino

September 21, 2020

I recently received a call from a dear friend and business associate. He sounded down, so I asked him what was wrong. He said his printing business is non-existent and he’s not sure what he should be doing. Unemployment is helping, but he feels like he should be making decisions. (By the way, he is a “solopreneur” with no other employees.)

I’m sure my friend is not alone in this challenging retail environment. Some small business owners are looking for a lifeline; others need help coming up with a survival plan. Still others need to know if the current course of action they are taking will yield the best results.

Sound familiar? Following are some ways to grab the so-called “low-hanging” fruit as you rebuild: Read More >