With the oldest members of their generation now nearing 25 years old, the 70 million-plus members of Generation Z soon will be major consumers of household goods; almost 7 out of 8 expect to buy their first home before they turn 35. What are they looking for?

Some experts believe they’ll want spaces that promote wellbeing (think natural materials and spa-inspired showers), technology, open designs, and indoor/outdoor living spaces.

In addition, for all their being accustomed to online shopping, they also are hungry for face-to-face opportunities and in-store experiences. And make sure you support a cause: 79% of Gen Z customers choose brands that do so. Read more >