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Articles

How Fabricators are Dealing with Sales & Promotion During the Coronavirus Crisis


August 3, 2020

During a recent webinar hosted by the NSI, fabricators from different parts of the US discussed their strategies for keeping business going during the Covid-19 pandemic. Fabricators report using their websites and social media to keep in touch with clients, and most say social media is a key part of their sales strategy.

Employing showroom visits by appointment only has helped fabricators weed out the undecided, so these showroom visits usually result in a sale. Making the most out of every sale becomes more important, and selling upgrades are almost profit. They also report that using a variety of digital tools for taking high-resolution images of slabs and for quoting jobs is streamlining the online sales process. Read More >

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