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The new look of “casual comfort” in residential carpet is coming to TISE, courtesy of Shaw Floors and Anderson Tuftex

January 4, 2023

Leading residential carpet brands Shaw Floors and Anderson Tuftex (A/T) will be introducing broadloom collections that look as easy-going and comfortable as they feel at SURFACES
2023. What’s the secret behind this design innovation? Controlled Color Character, a proprietary fiber technique which allows for more color variance in soft surface visuals.


“Controlled Color Character is a fiber innovation that allows us to achieve both the look of a piece-dyed yarn and the superior durability of a high-performance solution-dyed PET fiber,” explains John Crews, director of soft surface product design for Shaw Floors and Anderson Tuftex. “People love things that are 'perfectly imperfect' in appearance, so we found a way to create a carpet that has a handmade look to uniquely convey a casual comfort.”


What is the inspiration for John and his team? Sometimes they get it from the fashion industry, while always being mindful of consumer preferences and lifestyle trends. “The barrier between the home and office is blurred. People just want to be in a space that's comfortable and beautiful. The home must function in eight different ways at a time. And if you've got kids and dogs, that’s another consideration,” observed Crews. “People don't just want one flooring choice in their home, they want and need several.”

For homeowners wanting carpet, Shaw Floors and Anderson Tuftex have the answer to this multifunctional way of living. New "casual comfort” carpets are made for today’s residential consumer and come in a wide range of looks and colors. They are manufactured with Shaw’s famous Anso fiber that offers bleach/fade resistance and industry-leading stain/soil protection. “The performance technology is infused in our Pet Perfect carpets thanks to our Anso fiber. But then comes the design – and these new carpet introductions belong in a league of their own when it comes to style and design.”

Shaw Floors and Anderson Tuftex are debuting Controlled Color Character in a variety of solids, patterns, cut piles, loops, and in a number of colors. Launching in 2023, you will find four cutting edge A/T styles carefully crafted for multiple areas of the home and three design savvy, yet attainable styles available through Shaw Floors. All will be available later in Q1 of 2023.

Experience these new casual comfort carpet styles at the Shaw booth # 2423 at SURFACES in the Mandalay Bay Convention Center, Las Vegas, January 31–February 2, 2023.

For more information or to schedule an appointment at SURFACES, contact your Shaw Floors or Anderson Tuftex sales representative. 

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