Want to get more interaction on your social media posts? Need better SEO to drive traffic to your website? Do you want to earn expert credibility in your community? The solution to these challenges is video and our speaker who hails from the flooring industry will explain how he bootstrapped his video series for consumers, using off the shelf equipment and learn-as-you-go skills, into a profit generating enterprise on YouTube.

SPEAKER

Robert Galvan, Director of Sales, The Floor Store
 

If you are sketching rough 2D drawings on paper for clients, it is time to take the step to the next level without a huge investment in money or time. New computer generated imagery (CGI) technologies can render incredible life-like drawings of your customer's design project that practically sell themselves. Find out how this technology works and the ways it can transform your business.

SPEAKER

Chip Wade, Founder, Wade Works Creative, TV Host and Celebrity Designer
 

Every change in Congress brings with it potential effects to your business. Jeff King, Esq. will explain and forecast the consequences from the November election and how to plan for changes in your business.

SPEAKER

Jeff King, Esq., Principal, JKing & Associates, PLLC 
 

BIO:  Jeffrey W. King is an attorney at law at J. King & Associates and legal counsel to the World Floor Covering Association.

The Science in design will explore the health benefits of beauty, nature and design. Content from Johns hopkins School of Medicine, Boston Architectural College, the Mayo Clinic and other leading institutions will document design's ability to heal. Subjects to be covered include neuroaesthetics, biophilia, wearable technology, facial hierarchy, and designing for the subliminal brain. Let's learn what science already knows...Fine design improves health. It's game changing.

SPEAKER

Mike Peterson, President & CEO, Visionary Design Marketing 
 

The game has changed and demands on managers today have accelerated. To be an effective manager, you must understand how to mobilize employees in today's workplace through meaningful influence. Learn how to craft an impactful presence by strategically applying techniques that will inspire, empower and influence outcomes.

SPEAKER

Michelle Winters, Co-Founder, Women of the Flooring Business 
 

BIO:  As an Entrepreneur, Michelle is driven by a passion for people and problem solving. After
becoming a flooring store owner in 2017, she became obsessed with streamlining
systems and operations using creative solutions both on-and-offline. 

Discover the flooring trends from 2022 to 2024 and the factors driving demand in the three target end-use markets: builders, residential replacement, and commercial. The presentation will cover the direction of interest rates and its effect on new residential construction, existing home sales, and non-residential building spending as well insight into new single-family versus multi-housing construction, homeowner remodeling spending, and the supply of homes for sale. Other factors such as home prices, personal income, and demographic shifts will be covered. Data will be presented on a quarterly basis to make for a timely analysis.

SPEAKER

Stuart Hirschhorn, Director of Research, Catalina Research, Inc. 
 

This presentation outlines the most important strategies and tactics to ensure your longtime success. You’ll come away with a different perspective on your market and a new vision to increase your sales and profitability.

SPEAKER

Chris Ramey, Founder, The Home Trust International 
 

BIO:  Chris Ramey is the most highly regarded and most often quoted authority on best business practices to serve affluent/upper-middle prospects; including experience, branding, culture, loyalty, sales, classic luxury strategies, and marketing.
Ramey was a department store assistant buyer in the floor covering departments, owned his own floor covering stores, was president of two CCA Global Partners divisions, and chaired The Luxury Marketing Council Miami and Palm Beach. Today he is president of The Home Trust International and his consultancy is Affluent Insights. Ramey provides professional consulting and tactical marketing services, keynote presentations and panel moderation for those who want to further penetrate their markets. Chris Ramey’s entire career has been focused on effective marketing, serving and selling strategies. His experience and background provides a unique perspective and opportunity to transform and accelerate your growth.

New technologies and product enhancements are dramatically shifting market share in the floor covering industry. This session examines floor coverings sales by product from 2022 to 2024 with a historical perspective. Factors include sourcing from U.S. or foreign plants, competitive pricing, consumer preferences, regional differences, and housing trends. The presentation will also include product demand by end-use market.

SPEAKER

Stuart Hirschhorn, Director of Research, Catalina Research, Inc. 
 

We ARE nature. We forget that. We are surrounded by an unnatural world. Biophilic design is a design process that helps us re-orient ourselves to the environment into which we were born as a people. Learn why nature is essential to us, and learn how to apply this design process to your retail showroom, work environment and interior design. Apple, Amazon and microsoft have all incorporated biophilia into their work environment. What d they know that we need to learn? Find out!

SPEAKER

Mike Peterson, President & CEO, Visionary Design Marketing 
 

Being recognized as an industry expert in local, regional, or national magazines, blogs, and news sources delivers incredible traffic to your company. Discover the strategies and techniques to earn the trust from editors and bloggers with the proven strategies in this session.

SPEAKER

Sharon Shermon, Founder & Owner, Thyme and Place Design 
 

Five industry leaders dissect their markets into mass, commercial, high-end and luxury by product category and consumer. They’ll share their perspectives and where they see opportunity – as well as dead-ends. They’ll also name brands and trends that are hot, and counterintuitive strategies that are making them wealthier.

SPEAKER

Chris Ramey, Founder, The Home Trust International 
 

BIO:  Chris Ramey is the most highly regarded and most often quoted authority on best business practices to serve affluent/upper-middle prospects; including experience, branding, culture, loyalty, sales, classic luxury strategies, and marketing.
Ramey was a department store assistant buyer in the floor covering departments, owned his own floor covering stores, was president of two CCA Global Partners divisions, and chaired The Luxury Marketing Council Miami and Palm Beach. Today he is president of The Home Trust International and his consultancy is Affluent Insights. Ramey provides professional consulting and tactical marketing services, keynote presentations and panel moderation for those who want to further penetrate their markets. Chris Ramey’s entire career has been focused on effective marketing, serving and selling strategies. His experience and background provides a unique perspective and opportunity to transform and accelerate your growth.

Go beyond the annual color trends and explore how color trends are informed across the creative industries from fashion to automotive exteriors and interiors. You will discover color preferences now and into 2024 for residential interiors and the floors going into these projects.

SPEAKER

Mark Woodman, Principal & Owner, Mark Woodman Design & Color LLC 
 

BIO:  Mark Woodman CMG, a passionate, dynamic designer, writer and speaker. Mr. Woodman’s aesthetic
understanding of “real-life” color and design helps balance his approach to product specification, complementing practical application with the excitement of “the new.”

TISE Design Visionary, Jennifer Farrell, returns in 2023 to update her design forecast examining the large sweeping trends that influence consumer preferences and residential design in the years ahead.

SPEAKER

Jennifer Farrell, TISE Design Visionary, Tv Host & Celebrity Interior Designer, Jennifer Farrell Designs 
 

BIO:  Celebrity designer and television host Jennifer Farrell is a familiar face to audiences who have enjoyed her shows and designs for nearly two decades. Jennifer became nationally known hosting the long-running A&E home improvement series “Find & Design.” She currently hosts “Find Me a Vacation Home,” “Most Amazing Homes,” and “Behind the Gates” for AWEtv. 

Founder of the award-winning interior design firm Jennifer Farrell Designs, she was named “Design Visionary 2020” by The International Surface Event. Her showcase house Diablo Ranch was featured on the Dwell on Design Home Tour, and she was the celebrity designer for the 2018 Dwell on Design Method Home. Her work has been highlighted in Dwell, Mountain Living, Redbook, Ebony, Entertainment Weekly, House & Garden, Ventura Blvd., FCW, Sunset, and more.  Her most popular venture has been The Jennifer Farrell Collection, featuring hundreds of furniture and décor pieces at nearly 1400 stores nationwide.

Even if you think your contracts are iron-clad, you probably have clauses and omissions missing that leave you open to lawsuits. Discover the often overlooked components that need to go into your contracts.

SPEAKER

Jeff King, Esq., Principal, JKing & Associates, PLLC 
 

BIO:  Jeffrey W. King is an attorney at law at J. King & Associates and legal counsel to the World Floor Covering Association.

Building off his acclaimed weekly video series, Scott Humphrey will explain the key concepts to effective leadership, one letter of the alphabet at a time to help drive the message home.

SPEAKER

Scott Humphrey, President & CEO, Wood Floor Covering Association 
 

Systemizing processes is a process - and there’s a system for it. Intentionally or not, your business is already “systemized.” But are those systems going to produce the result you want? Understand how to analyze systems and find opportunities to improve them. Know when & how to do it. Incorporate this crucial element of growing a scalable business into your schedule without interrupting the work that needs to be done in the business. Eliminate inefficiencies, reduce costs, know what to intentionally systemize and in what order.

SPEAKER

Michelle Winters, Co-Founder, Women of the Flooring Business 
 

BIO:  As an Entrepreneur, Michelle is driven by a passion for people and problem solving. After
becoming a flooring store owner in 2017, she became obsessed with streamlining
systems and operations using creative solutions both on-and-offline.