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A marketing activation is a sponsorship or promotion to increase visibility and awareness of your business to The International Surface Event's large and highly-targeted audience. These can be before, during, or after the event depending on your goals and iniatives for your business. There are four types of marketing activations: ON-SITE, BRANDING, DIGITAL, and EVENTS + EDUCATION. Each one of these types has multiple unique opportunitites within the event to highlight your brand.

Determining the perfect marketing activation or set of marketing activations is really a determination of your goals for exhibiting at The International Surface Event. If educating your potential prospects and customers on your product is your primary goal, for example, then perhaps a demonstration on the demo stage is a great option under events + education activations. Our staff is readily available to assist you in determining the perfect mix to achieve your goals, just simply request a consultation by completing the form to the right or contact your account representative directly.

There are four types of marketing activations: ON-SITE, BRANDING, DIGITAL, and EVENTS + EDUCATION. Each one of these types has multiple unique opportunitites within the event to highlight your brand.

(1) ON-SITE: Opportunities to highlight your brand during the days of the event with print signage, digital signage, and promotions in high-traffic, activity hub areas.

(2) BRANDING: Specific promotions implemented to increase your brand exposure with the event though listing upgrades, promotional products, and advertisements.

(3) DIGITAL: Marketing promotions delivered through channels such as search engines, website, social media, email, and mobile apps.

(4) EVENTS + EDUCATION: Promotions that involve your brand in a process such as a presentation or experience to promote a product, service, or your organization such as demonstrations, happy hours, and dining.

Can't decide, want a custom package, or just need more information? Contact the sales team to discuss options in a marketing activation consultation. You may reach out directly to your account executive or complete the marketing activation form to the right to have someone contact you.