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A marketing activation is a sponsorship or promotion to increase visibility and awareness of your business to The International Surface Event's large and highly-targeted audience. These can be before, during, or after the event depending on your goals and iniatives for your business. There are four types of marketing activations: ON-SITE, BRANDING, DIGITAL, and EVENTS + EDUCATION. Each one of these types has multiple unique opportunitites within the event to highlight your brand.
Determining the perfect marketing activation or set of marketing activations is really a determination of your goals for exhibiting at The International Surface Event. If educating your potential prospects and customers on your product is your primary goal, for example, then perhaps a demonstration on the demo stage is a great option under events + education activations. Our staff is readily available to assist you in determining the perfect mix to achieve your goals, just simply request a consultation by completing the form to the right or contact your account representative directly.
There are four types of marketing activations: ON-SITE, BRANDING, DIGITAL, and EVENTS + EDUCATION. Each one of these types has multiple unique opportunitites within the event to highlight your brand.
(1) ON-SITE: Opportunities to highlight your brand during the days of the event with print signage, digital signage, and promotions in high-traffic, activity hub areas.
(2) BRANDING: Specific promotions implemented to increase your brand exposure with the event though listing upgrades, promotional products, and advertisements.
(3) DIGITAL: Marketing promotions delivered through channels such as search engines, website, social media, email, and mobile apps.
(4) EVENTS + EDUCATION: Promotions that involve your brand in a process such as a presentation or experience to promote a product, service, or your organization such as demonstrations, happy hours, and dining.
Yes, depending on the marketing activation you would like to secure. Some marketing activations are available for use year round while other promotions are time sensitive for on-site fulfillment. In addition, there are many activations that are exclusive or limited in number. We advise making your plan early to ensure you get the initiative you need for your brand.