Connect with Fellow Retailers at tise
Compare products, source smarter, negotiate deals, and discover new suppliers in one trip.
Elevate Your Retail Business: Where Innovation Meets Profitability
Propel your retail operation to new heights with tise's curated showcase of premium surface solutions tailored for discerning businesses. In today's dynamic retail landscape, standing apart from competitors requires strategic advantage—exactly what tise delivers.Â
Connect with industry pioneers who understand your specific business challenges, discover distinctive product lines that resist online comparison, and access exclusive insights that translate directly to enhanced customer loyalty and strengthened profit margins. Whether you're looking to differentiate your showroom, optimize inventory, or strengthen supplier partnerships, tise provides the resources and connections that drive retail success.

Discover a showcase of solutions designed specifically for forward-thinking retailers. The tise Expo Hall brings together hundreds of manufacturers, suppliers, and innovators offering products and services that can differentiate your business and drive profitability.
Before You Arrive: Review the exhibitor list and identify suppliers aligned with your business strategy. Schedule appointments with key manufacturers to ensure dedicated time for substantive conversations.Â
During the Show: Balance time between discovering new suppliers and strengthening relationships with current partners. Take advantage of show-special pricing and exclusive offers available only during the event.
What You'll Find on the Show Floor
Distinctive Product Lines — Explore unique collections and exclusive products that set your showroom apart from big-box competitors and online retailers. Find offerings that require the expertise and service only independent retailers can provide.Â
Complete Surface Solutions — From natural stone and tile to hardwood, luxury vinyl, carpet, and specialty surfaces—discover comprehensive product ranges that allow you to serve diverse customer needs and capture more business.Â
Display & Merchandising Solutions — Find innovative display systems, showroom fixtures, and merchandising tools that help you showcase products effectively and create inspiring customer experiences.Â
Business Services & Technology — Connect with providers of point-of-sale systems, inventory management software, design tools, financing solutions, and other services that streamline operations and enhance customer service.Â
Installation Products & Support Source — quality installation materials, tools, and accessories. Build relationships with suppliers who can support your installation teams and help ensure customer satisfaction.Â
Personalized Consultations — Unlike crowded trade shows where you're just another face in the crowd, tise facilitates meaningful conversations with suppliers who value retail partnerships. Engage in personalized consultations where you can:Â
- Discuss your specific market and customer baseÂ
- Explore exclusive territory opportunitiesÂ
- Negotiate pricing and terms that work for your businessÂ
- Understand marketing support and co-op programsÂ
- Learn about training and technical support availableÂ
- Discover how suppliers can help you compete effectively
Transform your competitive edge with tise's tailored educational programming designed specifically for retail and dealer operations. Our carefully selected sessions address your most pressing business concerns—from inventory optimization and digital integration to customer experience and team development—providing actionable strategies you can implement immediately to drive sustainable growth.
Education Topics Designed for RetailersÂ
Business Operations & Profitability — Learn strategies for improving margins, managing inventory efficiently, optimizing pricing, and controlling costs. Discover how successful retailers balance product mix, manage cash flow, and maximize profitability in competitive markets.Â
Customer Experience & Sales — Explore proven approaches to creating memorable showroom experiences, training sales teams effectively, and converting browsers into buyers. Learn how to build customer loyalty that generates referrals and repeat business.Â
Digital Integration & Marketing — Understand how to leverage digital tools without losing the personal touch that defines successful retail. From social media strategies to online-to-offline customer journeys, learn how to compete effectively in an omnichannel environment.Â
Merchandising & Display — Discover techniques for creating compelling product displays, optimizing showroom layout, and telling stories that resonate with customers. Learn how visual merchandising drives sales and differentiates your business.Â
Supplier Relationships & Negotiation — Develop skills for building mutually beneficial supplier partnerships, negotiating favorable terms, and managing vendor relationships that support your business objectives.Â
Trend Forecasting & Product — Selection Gain insights into emerging design trends, consumer preferences, and product innovations. Learn how to curate product selections that appeal to your target market while maintaining healthy margins.Â
Why Attend Education Sessions —
- Immediate Implementation Sessions focus on practical, actionable strategies you can apply in your business right away—not theoretical concepts that sound good but don't translate to real-world results.Â
- Learn from Success Hear from retailers who've achieved measurable results. They share what actually works, including challenges faced and lessons learned along the way.Â
- Tailored Content Unlike generic business education, these sessions address the specific realities of surface retail—the unique challenges, opportunities, and dynamics of your industry.Â
- Networking Opportunities Education sessions naturally facilitate connections with peers facing similar challenges. The conversations that happen before, during, and after sessions often prove as valuable as the content itself.Â
- Continuing Education Many sessions offer continuing education credits for various industry certifications and professional development requirements.Â
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Participate in this exclusive, focused discussion forum where retail leaders tackle common challenges together. This collaborative environment connects you with successful peers and industry experts, sparking innovative approaches to inventory management, staff development, and customer engagement that drive measurable business results. Â Join us on Wednesday at 3pm. Â Free to attend, registration required.Â
WFCA Booth - #2507
Forge meaningful business relationships in a relaxed setting at our dedicated Retailer Networking Reception. Connect with suppliers seeking committed retail partnerships and exchange insights with successful dealers while enjoying refreshments. These conversations often become your most valuable takeaways from the event.  Wednesday 4:45pm – 6pm.  Free to attend, registration required.
The Latest in Retail Panel: Industry Insights
Education Zone – SURFACES Talks In Partnership with Floor Covering News 
Gain practical wisdom from retail trailblazers during this dynamic panel discussion focused on emerging consumer trends, operational strategies, and business innovations. Hear directly from successful retailers as they share battle-tested approaches to today's competitive landscape and reveal opportunities for differentiation in this must-attend session.

Panel Format
Diverse Perspectives Panelists — represent different market sizes, geographic regions, and retail specializations, providing insights relevant to various business models.Â
Interactive Discussion —This isn't a series of presentations—it's a dynamic conversation where panelists build on each other's insights and respond to audience questions.Â
Audience Q&A — Bring your questions and challenges. Panelists provide candid answers based on their real-world experience.Â
Who Should AttendÂ
- Retail owners and operatorsÂ
- Store managers and decision-makersÂ
- Anyone responsible for retail strategyÂ
- Retailers looking to stay ahead of industry trends
NEW Keynotes!

2027 Manufacturer’s State of the Industry Panel
Don't miss the tise 2027 State of the Industry Panel, where top executives from the flooring industry's leading manufacturers come together to discuss the trends, challenges, and opportunities defining our market. Hear directly from the decision-makers driving innovation, navigating supply chain dynamics, and shaping the future of surfaces. This candid conversation will give you the insider perspective you need to make smarter business decisions and stay ahead of the curve. Whether you're concerned about market conditions, curious about emerging technologies, or planning your next strategic move, this panel delivers the insights that matter most. Â
Join us on Tuesday, February 2, 8am – 9am.  Free to attend; registration required.

Continue Your tise Experience with Magic
Join us for an inspiring keynote to kick off tise 2027! On Wednesday, February 3 from 8am – 9am, we're thrilled to welcome Duncan Wardle, Former Head of Innovation & Creativity at The Walt Disney Company. In his keynote, Delivering Customer Experience Magic, Duncan will share the strategies and creative thinking that made Disney a global leader in customer experience—and show you how to bring that same magic to your business. Learn how to infuse creativity and innovation into every customer interaction, build lasting relationships, and differentiate your business in a competitive market. This is the perfect way to start your tise journey! Don't miss it!Â
Free to attend; registration required.Â
NEW! Flexible Registration Packages Designed for You
We understand that every retailer has unique goals for their tise experience. That's why we've created flexible registration packages that let you customize your visit based on how you want to spend your time and what you want to accomplish.Â
Choose the Package That Fits Your GoalsÂ
Standard+ Pass
Perfect for professionals focused on material sourcing and supplier connections. Enjoy unlimited access to the expo hall, all show floor features, networking, pavilions, and complimentary SURFACES Education District and Stone Theater sessions.Â
Education+ Pass 
Ideal for those seeking professional development. Includes access to specialized education programs led by industry experts. Includes all features of the Standard+ Pass.
Connect+ Pass
Designed for professionals with pre-scheduled vendor meetings and appointments. Streamlined access that supports your business objectives while allowing flexibility to explore the show floor between meetings. Includes all features of the Standard+ Pass.




