Could You Exhibit at tise? And Should You?
Sharing your products and services with The International Surface Event audience isn’t a gamble. It’s an unparalleled opportunity to experience real returns by getting face-to-face with an audience of floor covering, stone, and tile professionals who are actively seeking new solutions. This free calculator can help you identify the potential returns from exhibiting at tise so you and your team can feel confident in your decision to participate in the show.
How tise Helps
No matter the role, it helps to think about what the tise show floor enables.
92%
of professionals say attending live trade events positively shapes how they think about a brand or company.
- Freeman Exhibitor Trends Report
85%
of trade show attendees are more likely to buy from a company after meeting them in person at an event.
- Freeman Exhibitor Trends Report
16
hours of exhibiting across 3 show days is enough time to have hundreds of qualified conversations.
How tise Delivers Value
Generate qualified leads and lead data. Get cleaned, validated, unified leads with our industry-leading tool, Lead Insights, to quickly see your results.
Strengthen relationships with clients. Save time and money by meeting with your top existing accounts in one trip rather than traveling for months.
Launch a new product to the market. Leverage the marketing exposure from event participation to promote new solutions and to get trade publication coverage from the press attending tise.
Find new clients and partners. Showcase your products and solutions at the event where top floor covering, stone, and tile distributors attend.
Demonstrate your products live. Let people get hands on with your products and equipment during in-booth demonstrations or clinics.
Gather market intelligence. The International Surface Event is a live research engine that provides insights to inform your strategy for the rest of the year.
What Could tise be Worth?
Focused on sales and lead generation? Get the Excel calculator to build with your team.
Even estimates can help you see the return.
How the Math Works
tise runs across 16 exhibiting hours. Multiply your staff, their interaction rate and your lead-to-sale conversion, and a realistic sales opportunity emerges.
Most first-time exhibitors are surprised by how achievable the numbers are, even with a conservative set of assumptions.
Exhibiting hours at tise
x Staff working event
x Interactions / hour / staffer
= Interaction capacity
x Lead conversion rate
= Estimated leads
x Close rate (at/post show)
x Average order value